Muses are needed

Where are the splendid deities of arts when you need them? The potency of a good idea is enhanced by an excellent execution, but what do you do when you know there's no possible way of reaching an impeccable and visually-striking execution? Well...you have to have a fantastic idea, but they come so hard and unexpected.
Ideas like in the new Vodafone 3G spots, plus the dynamic and clean execution, are those that give us hope, hope that a revolutionary or at least a "wow" idea will come our way too.
But, enough beating it a round the bush, the issue here is the repositioning of a "since 1991" Romanian cosmetics brand, that has a certain amount of prestige in the country, also its sales are going quite nicely. This reminds me of the time when George from Seinfeld didn't know what career change to make after he had insulted his boss and quit his job; he kept naming things he thought he liked or thought he was good at and didn't come up with one valid solution.
Right now I'm in the same predicament, I peered into a good (with the potential of becoming a great) idea, but I cannot get it to grow into a wow.
Hope the muses will come though...if I only were a genius...see Amadeus, it really shows you the pain of idea conceiving and implementing.